The Internet has and will always be a great source of getting clients. However, if you notice, it’s also a very crowded space. There’s a place that’s a lot less busy. It’s called “the world offline”. Here’s why you need to do some exploration away from your computer. Right click to save this episode. With […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics
How To Get Clients To Go From “No” To “Yes” (And Why The Right Mindset Is Crucial)
Usually a “No” feels like a door slammed in your face. However, in many cases, a “No” isn’t a forever thing. If you look at “No” differently, there’s a good chance you’ll get a bucketful of “Yeses”. Here’s my experience of going from “No to Yes”. Right click below to save this episode. Rerelease: How […]
The “Blindingly Obvious Reason” That Drives Success In Almost Any Sphere
What is the difference between ego and mastery? You’d think that success parameters are everywhere—and they are. Yet, some of them are so obvious that we completely miss them. In order to turn things around and get people to get your clients—and yourself—to understand success better, you have to know the difference between ego and […]
How To Stay On Track With Your Goals (Without Depending On Willpower) – Guest Appearance By Keira Menon
Willpower is most ineffective when we need it most. Today, we have a guest—the first ever—Keira Menon. She not only gives you her version of willpower but also tells you how she went about recording this podcast. This a fun listen so don’t miss it. We had so many people write and tell us how […]
Why Willpower Is Weak (And How Numbers Help You Stay On Track Instead)
We’re told time and time again that what we need is better willpower? Yet, science and endless studies have shown willpower to be ineffective. If you’re tired, for example, you’ll do things that you don’t normally tend to do. Your willpower is completely ineffective in many situations. However, numbers help. How do they help and […]
Why Business Philosophy Creates A Uniqueness Factor (Even When Clients Don’t Know You At All)
What if you ran into clients that have never heard of you? And what if they’ve never heard of your products or services? Would they still buy from you? It seems highly implausible, even impossible that you’d get a client interested. And yet, the reality can be remarkably different. A business philosophy can turn a client […]
Why “A Walk In The Forest” Reinvigorates Our Busy, Stressful Lives
We all know the little things that recharge our batteries. For most of us, a walk in a real forest would calm us down and give us that much needed energy. Yet, as we go about our every day lives, there seems to be no way to slow down. If anything, we’re told to speed […]
Why Would They Choose Me? Getting Past A Mental Block
How do you overcome mental blocks? Why would they choose you? No matter what industry you’re in, there’s already competition. This isn’t just some random competition, but rather people who are better established than you. They’ve worked with your clients before, have a greater profile and probably a fancy portfolio. And then there’s us—you and […]
How To Stop Feeling Overwhelmed (And Why Some People Are Always Overwhelmed And Others Aren’t)
Can you stop feeling overwhelmed? Why do we feel overwhelmed in our lives? Almost all of us have varying levels of stress. Yet some of us are always in a fog, always struggling. Is there a fix? And is it a non-overwhelming one? It’s too tiring to give into a feeling of always being overwhelmed. […]
Startup Stories: Why We Do What We Do At Psychotactics
Starting up our Business This is the second part in the two-part series of “how all these traditions started”. What was the trigger for the Three-Month Vacation? Why do we have workshops at random locations? Right click to save this episode. Next: Travel Stories About India.
